Campaign to Encourage the Use of French-Language Services

On May 12, 2009, the Assemblée de la francophonie de l’Ontario launched Dis : services en français [Service in French, Please!], the first-ever province-wide campaign to promote the use of French-language services. With financial support from the Office of Francophone Affairs, this campaign encouraged Francophones to exercise their rights and request service in French. Media partners, including TFO, Mouvement des Intervenant.e.s en Communication Radio de l’Ontario (MICRO), and 12 French-language weekly newspapers carried messages and advertisements for over a month. This campaign was the first of its kind since the French Language Services Act was enacted in 1989.